Archive for January 2012
New Website Ideas
January 5, 2012 | 
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Another great addition to the growing number of references for new website ideas!
As business and industry expands so does the World Wide Web. With developing nations embracing the internet, there are countless opportunities and millions to be made! Several ideas have not yet been discovered and several could be improved upon. Numerous success stories have come from simplification, expansion and streamlining already existing ideas. Google simplified Yahoo. Walmart expanded Kmart. Facebook streamlined MySpace. All of these started with an idea.
Along with weekly posted ideas, users are encouraged to give feedback and post their own ideas. While there are several sites suggesting website ideas, this website promotes more solidified details to ease the transition to an actual business:
Concept: What is the website idea in a sentence or two
Already been done? Has this idea already been done; is it an idea that can be improved upon?
Why it would work: Description citing reasons why the website would be a success; is there a market for this idea? Would it make things easier? Is there value and use to the promotion?
Why people would use it: Description of why the website would be used. What about people and behavior would bring traffic to the website?
Format: A brief outline of the website particulars
Potential obstacles: If one were to create this website, would there be difficulties with starting, traffic, marketing or making money?
How it would make money: Model of how the website would make money, from user fees to ad revenue.
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Website Templates – Discover the Hidden Meaning of Colors
Have you ever landed on a website and felt really cozy inside? Do certain websites make you feel unusually energetic while others put you in a laid back mood? Well, it’s all in the magic of colors! Specific colors are known to kindle certain feelings and influence people in certain ways. When a content creator begins work on a project, template colors are one of the first elements they fix upon.
Meaning of Different Colors
Website colors not only attract visitors, but also create a mental image about the qualities of the brand being sold. Just as the red and green lights at a traffic signal indicate whether drivers should stop or go, different template colors can be used to suggest distinct values. Talented content developers know how to play around with colors, to generate the right emotional response from visitors to your company website.
Ten Template Colors and Their Overtones
Here are some facts about commonly used colors, and the qualities they indicate:
Red: A warm color, red is mainly used to express love and passion. It is the prominent color for special Valentine’s Day templates, and Websites about relationships and dating. Red may also be used to convey action and an enthusiastic attitude, for a company that wishes to promote a dynamic image.
Blue: Conveying cool professionalism and corporate style, blue is the color of choice for most businesses, especially those dealing in computers, Internet services, telecommunications and other modern technology.
Yellow: A warm color used to convey summer and sunshine, yellow can look really amazing on travel and leisure related websites. Yellow also suggests speed and energy, which is why you’ll find it on automobile and racing websites. It is also used for products that are yellow; like yellow pages or taxis.
Green: A cool color that showcases nature and the environment, green is mainly used for farming, nature parks and water related websites. Green also signifies freshness and cleanliness and is prominent on websites for dentists, cleaning liquid manufacturers and so on.
Purple: Signifying comfort, wealth and royalty, purple is generally used to highlight content for jewelry stores, high-end clothing lines, luxurious hotels, florists and top dining establishments.
Orange: This bright color is associated with lip smacking food. It is mainly used for restaurant and cuisine related templates, to whet appetite. Orange can also be used to suggest power and constant change, particularly for finance and investment websites.
Pink: Signifying femininity, grace and elegance, pink can be found on websites selling items targeted at female customers like beauty products, fashion accessories, clothing and weddings. It is also used to convey softness and innocence for websites selling products for babies.
Brown: Symbolizing the earth, brown is used to indicate stability and order. Companies that have been around for long and wish to showcase their reliability, usually go in for a brown template. It is also used by companies that deal with earth, like real estate, construction and mining companies.
Black: Displays sophistication, elegance and mystery. It is typically used by nightclubs, music bands and classy restaurants. Most gaming websites also have a black theme, as the color also represents fear, rebellion, subterfuge and death.
Gray: This neutral color is associated with practicality and the no-nonsense things in life. It depicts firmness, reliability and a strong belief in traditions. It is mainly used by businesses that need to display their trustworthiness like banks, realtors, insurance companies and government entities.
As colors have a powerful impact on customers, content creators will first test out various color schemes, before finalizing a template. In fact, most companies should offer you a few template mock-ups, showing different color schemes, to allow you to make a selection. Content that is aesthetically presented in the right color scheme will ensure that you deliver the right marketing message to your customers. As a result, your customers will come by your website more often, increasing your sales and profits.
Innovative Advertising For Your New Website
When starting up a new website, it is necessary to obtain traffic. Website traffic means people or visitors to your website. Without traffic your new website is not viewed by anybody, and therefore no one will view the product or service you are trying to sell. With no one visiting, your new internet business will be a dismal failure. With that in mind, the most important thing to do is to try to get the most traffic available to your website.
So, you need to advertise.
Of course, there are many ways to advertise. You can buy ads, use pay-per-click marketing tactics, use article marketing, adopt linking strategies, or attract visitors with quality content. You can also be innovative in your advertising and try something new and different.
Here are a few ways to advertise your website business that you may not have thought of before.
Why not set up a Link Directory? What you do is set up a directory of websites on your specific topic. Put your own ad at the top of the directory home page and offer people the option of adding their own link (relevant to your niche) to the directory. Many people will link to your directory and website, and this will give you free advertising as well.
Try to get other web owners to sell or give away one of your products. Choose a product that might not sell that well on your website and offer it for a free give-away to another website owner (again, relevant to your niche). You get free advertising from this because your business ad will be on the product or the product package offered. This is a win-win situation for both you and the other website owner.
Make up a banner ad and exchange it with another site in your topic range-one that is in your niche but that doesn’t actually directly compete with you. Again, this is a situation where both web owners benefit.
Write articles for other websites for content on their sites. Include a link in your article to your website or in a resource box at the end of the article. This benefits the other web owner by giving them fresh content to help increase their rankings with the search engines and by helping them to attract visitors to their website…and you get the free advertising.
Respond to questions on blogs about your topic. Give real information and quality answers and blog readers come to consider you an expert in your area. When they need a product or service in that area, they will think of you and your website first.
All of the above are ways which you can get a lot of advertising for your website for free. Free advertising can be as effective (or sometimes even more effective) than advertising that you pay for. Free doesn’t have to mean that it isn’t worth anything. If you try some of the above tactics you will surely find that more visitors are attracted to your website.